Welcome to
the Wags & Wiggles pack.

Our story

I'm Verity and the human behind Wags and Wiggles.
For the last 25 years I’ve been fortunate enough to have a career I’ve loved that has taken me to every corner of the world,
serving in the Army.

2021, I lost my hearing in one ear.
After multiple bewildered doctors attempting to figure out the reason for my hearing loss,
I finally had it confirmed - I have a rare type of benign tumour.
And just like that, my journey in the army came abruptly to a halt, I was being medically discharged.


With a combination of my sudden hearing loss, the end of the career I loved,
and multiple failed IVF attempts…I hit my lowest point. I had a mental breakdown.

Perdy became my reason. My reason to get up in the mornings.
Tail wagging and bum wiggling, I got up, even on my lowest days because of her.

I found myself re-evaluating my whole future. What would my life look like outside of the Army?
I thought about the things I love most and what I would WANT my future to look like.
The one thing that kept coming up, animals.
DOGS!


I grew up with dogs, I adore them. Back when I was deployed in Afghanistan
(leaving behind a 5 month old Perdy)
I would get my family to send me dog treats in my morale parcels,
so I could go and visit the military dogs that lived with us on camp.
That way I was able to get my dog fix for the 9 months I was away!

My life at home soon shifted to revolve around my little diva Perdy, and now her tiny terror of a sister, Daisy!
I want nothing short of the best for them: healthy treats, enrichment activities, beautiful accessories for them!
Not just amazing quality pieces, but pieces that also look good in the home.
Wags and Wiggles online store is JUST the beginning.


We have BIG plans, there is so much more to come from us…including dog walking services,
day retreats for pups and their humans. And the DREAM, our luxury dog hotel.

You’ve heard where we started, now follow along on our journey and see where we’re headed!

Meet the Pack

  • Verity

    Leader of the Pack

  • Perdy

    The OG

  • Daisy

    The Manager of Mischief

  • Buddy

    Brand Rep
    @buddythescruffnugget

  • Winston

    Brand Rep
    @winston_wood_labrador

  • Vivie

    Brand Rep
    @viviethespaniel